Legendary Restaurant Brands came to JCG to “break the box” and create a more relevant designs for their concepts to better meet the tastes of a younger, more urban market of customers. In designing the new prototypes [Bennigan's, Bennigan On-The-Fly and Steak&Ale], everything was completely revamped. The JCG team not only created the new building prototypes but also all the new operational layouts, interiors, selected logos and all the branded icon elements. Since their implementation the new prototypes have been a tremendous success worldwide with new locations being built from Dallas to Dubai.
3-D renderings done by outside firm