Times Square, NYC
The Ribbon in Times Square is the second location for The Ribbon concept and the newest addition to Eric and Bruce Bromberg’s Blue Ribbon Restaurant empire. With over 12,000 square feet of space and 3 levels of dining, the restaurant accommodates well over 400 seats and is one of their largest locations to date.
JCG designed the interior spaces to have an eclectic industrial-glam vibe with a touch of Broadway infused throughout. In addition to interior design, JCG also created custom furniture pieces, graphics and assisted with an extensive artwork package.
As a second location for the concept, Piattino, Summit needed to have a casual yet urban sensibility while still relating to the Mendham location. For the exterior, having no ability for a traditional vestibule, the team created a canvas entry enclosure complete with taxi light typical of Manhattan eateries. On the interior, key finishes and materials such as calcutta marble, tumbled marble mosaic flooring, iron ring chandeliers and custom photo collage murals were repeated from the original. The team then added colorful glazed brick on all the lower walls, stained all the beams and woodwork in a driftwood grey and created a open kitchen. Having a larger bar area allowed for the incorporation of a chilled wine dispenser and walk-in wine cooler. Using a varied mix of seating the space allowed for a more versatile customer mix. Whether you're meeting friends after work, or hosting a function in the private dining room, Piattino has the perfect setting.
With multiple locations throughout the Hudson Valley and having a long family-friendly history of service, the directive for the JCG team was to create a timeless, rustic, Tuscan villa with an airy feeling of youth and vibrancy. Creating a backdrop of tobacco glazed plaster walls with multicolored brick wainscoting, it was the perfect setting for vibrant, rich upholstered chairs and booths, making every seat feel comfortable and cozy. The art is reminiscent of a gallery wall you would find at a grandmother's house, filled with images of family, friends and Italian icons. The finishing touch of the restaurant is the Vespa which sits in the vaulted ceiling of the main dining room. This has become Cosimo's new calling card.
Built in 1743as a stage coach stop and situated deep in horse country, the tavernhas been in some form of continual operation since then. Basing the design off this rich history the team chose to use woven wool carpets, patterned silk wall coverings of the far east, glass lanterns and richly painted paneling that give the space a feeling of English East Indian Trading Company. To complete the story we hung collections of equestrian etchings and mixed poster art. The new Black Horse Tavern is again the famed dining stop in central New Jersey.
Our concept for Bettola, was to create a modern, classic Italian neighborhood restaurant while keeping an “old-school” nostalgic vibe. When entering the restaurant the overall sense is industrial Italian. Aside from the mosaic tiled pizza oven, which is a big part of the scene (and the only remaining element from the original restaurant), the biggest showpiece in the space is the welded raw metal back bar glowing with bottles of premium liquors and wine. The painting of Sophia Lauren draws you in and offers energy to the restaurant where you’ll find a mix of classic materials such as stone countertops, aptly named Michelangelo, tambour faced walls which are reminiscent of nonna's kitchen, classically tufted booths with olive green glazed upholstery, chairs reminiscent of a 1960’s diner and café curtains made from traditional table-clothes and hung from welded metal tracks [perhaps the simplest example of the way the two centuries intersect]. Bettola is at the forefront of the revitalization in Rolfe Square and the perfect neighborhood hangout.
photography by Nat Rea Photography
photography by Nat Rea Photography
The third Office Tavern Grill transformation is located in Ridgewood New Jersey’s urban center. Just completed, the design team used the buildings original architecture as the ground work for the new design. Completely having to rebuild the upper portion of the building the design team used new synthetic materials for all the panels and trim for durability and the keystone iconic clock was redesigned, lit and branded. On the main façade pilasters were clad in glazed bricks all the doors and windows were replaced using energy efficient glass, bi-folding windows were added for and retractable awning were installed to a connection to the street and shade the café seating. Lastly, a new entry canopy was built to provide shelter when entering and the brands signature floating flag pole provides excitement to the streetscape.
On the interior the multilevel dining was maintained. On the lower level the bar encompasses an entire wall and showcases a custom tap system with numbered tap handles and backed by sculptured nickel panels. Cozy bar area seating is created using a mix of high top tables, upholstered booths and stools, drink-rails at the blackboards and bi-fold windows. In the raised dining area patrons enjoy exciting views into the kitchen, the dance of pizza making at the wood fired pizza oven and a back-lit shadowbox showcasing a selection of the hundreds of old tap handles found in the locations basement. To complete the mood JCG’s own graphically designed wallcovering and the tiered cog chandeliers provide a warm glow to the space.
Being a chef and avid traveler with many excursions to South America our client wanting to use large woven tapestries he had purchased during his travels. These tapestries depicting the fish of South America formed the core for the direction and palette. With burnt orange being the predominate color, the team offset this by using exotic dark woods for millwork and patterned divider screens separating the dining areas. Banquette seating was upholstered in a bold graphic fabric and the chairs had woven leather backs. Mixing this with hand glazed bricks and hammered metal lights Tempo brings the Amazon to Moody Street.
photo's by Warren Jagger Photography
Transforming the existing space from an Irish pub to Italian bistro was a challenge to say the least. Re-surfacing the bar in Carrera marble, painting all the beaded paneling and re-staining the wood flooring laid the groundwork for the new design. With the installation of the Neapolitan pizza oven clad in glazed mosaic tiles, surrounded by bronze bricks in a herringbone pattern, the restaurant now had it's main focal point. Adding softer touches with the use of tapestry upholstery on the booths and banquettes, designing a photo collage mural using personal Italian travel images and hanging iron ring lights with Edison bulbs we were able to transform the entire space. The final touch was the podium that JCG found at a local antique market, and had re-finished with a vibrant red glaze.
We were asked to create a new american tavern. As the flagship, the team created the new name, logo and complete new look for the location. The building first needed to be expanded to accommodate a new kitchen and restrooms. On the interior, a new catwalk and mezzanine had to be added to achieve the necessary seating. The design has a slight industrial aesthetic achieved by using blackened metals, turnbuckles and riveted beams throughout the space. The steel bar, complete with a custom tap system and atwo story backbar fills the expansive volume of the space. By using a glass railing, customers dining on the mezzanine now have commanding views of the bar and the open kitchen with it’s furnace-like pizza oven creating a larger than life dining experience.
Meaning "Enough". After 23 years of being in continual operation, a renovation was long overdue. To create this neighborhood bistro, the first priority was to remove a stairway located in the center of the space which was splitting the restaurant in two. Next, we designed a long bar finished in Carrera marble that leads into the open kitchen showcasing the Neapolitan pizza oven. Throughout the restaurant, dark painted paneling is used to provide a dramatic backdrop for the red, high-back, tufted banquette seating. The entire space is warmed by the glow of Edison LED bulbs in iron ring chandeliers. Since their opening Basta has won many awards..
Cinco De Mayo comes to New Jersey. JCG was charged with designing the logo, illustrative icons, menus, the restaurant, and adjacent liquor store specializing in premium Tequilas. Starting with a truckload of reclaimed doors, shutters and woods for all the millwork, then adding in glazed tiles and a varied mix of random styled seating, the team created a Tijuana living-room/ junk yard. The bar was fabricated out of specialty concrete made to look like old wood, the back bar was a mix of crates and old cabinets and the entire space was lit from the glow of custom chandeliers made from colorful hobnail jars. This was topped off with a five foot tall skull sculpture which hung over the semi-open kitchen.
River + Rail won the 2016 Award of Excellence.
Originally occupying multiple buildings with differing floor heights and a two foot thick bearing wall running through the existing space, the restaurant was uncomfortable, expensive and problematic to operate. With our renovation of the building, the exterior was transformed to include an iconic copper beer kettle over the entry intended to grab your attention from the train station across the street. Inside, the team used a mixture of painted paneling, multicolored glazed bricks, sculptured metal panels with rail motifs and plush leather booths to provide comfort and interest to patrons. With the riveted coffered ceiling and clusters of cog pendants with amber glass, we were able to create a consistent soft glow throughout the space. At the bar, accent lighting highlights the workings of a custom tap system and the menu board superstructure which intended to be reminiscent of train schedule boards. The new OTG has surpassed all sales projects.
Originally flagged as a Best Western the existing building had a strong mid-century architectural styling but had become worn and abused. Wanting to remain within that period while also enhancing the architecture the team designed a new porte cochere, stone trellis and branded glass mosaic shell as the hallmark guest entry experience. With new covered patios, a fire tower, pool lounge and wedding arbors the property was completely transformed. Also charged with renovating all the interior spaces to include the restaurant, banquette facilities and guest-rooms the property now feels like a Palm Desert spa. JCG was awarded renovation of the year from InterContinental Hotels and the design established the Gold Standard Guideline from IHG for low rise properties joining the Indigo brand of hotels.
designed while at MND
As part of the Sands Casino, JCG created the name, logo graphics and re-designed the existing bar, buffet and a la carte restaurant. Located in the re-purposed steel forging complex, the design utilized a range of metals as banding between the mix of finish materials. Millwork was layered and offset creating interest to the service line, laser cut light fixtures doubling as signage were hung at varied heights from acoustic panels and beautiful food photography showcased the buffet offerings. To soften the edge, upholstered booths were mixed with warm wood seating and colorful hand painted murals in the WPA style depicting the process of forging steel. Since its opening Steelworks has become the largest grossing concept in our clients inventory of restaurants.
Cortlandt Manor, NY
Established over 40 years ago, At the Reef had become old and outdated. JCG was hired to completely transform the restaurant to attract a new, younger customer. Having to work with the recently completed copper roof, JCG was free to change everything else. First we created the new name based on the address, and started incorporating that into exterior. The exterior was transformed with new colors and finishes as well as adding vertical square tubing in groups of nine which were randomly spaced, giving the exterior a level of playfulness. The interior was transformed creating a new bar and lounge area that opened into the main dining areas. The vaulted ceilings were filled with branded custom "9" lights which hung in clusters in the center, while the perimeter soffit glowed with chrome letters that reflected food and drink offerings.
some photo's by Blueflash Commercial
Fishkill, New York
"An urban sports bar with a focus on food" was the only direction the owners had for their new restaurant. The design team had to come up with a name that not only felt urban but also slightly evoked a sports bar. "Grand Centro Grill" was the perfect balance. Not only did the team set the design direction for the interior, they also tied in the logo and restaurant graphics. On the interior, a higher grade of finishes were used and detailing became an important element to insure that the restaurant maintained an inviting dining experience. The main seating area was raised to provide some dining separation, but was kept open so everyone could still benefit from the excitement at the bar. Grand Centro has been a home run since its opening.
photo's by Blueflash Commercial
Working within the existing restaurant, the new raw bar needed to be aesthetically cohesive, while also maintaining authenticity since it was situated within the historic part of the building. Staying within the limitations of the site, the directive was to create seating around a custom fabricated stainless steel oyster shucking station without impeding existing customer flow or bar tending operations. After studying many lay-outs and creating on-site mock-ups the design team settled on a tiered work station that staggered both the bar face and the bar top. The back bar was built using vintage king oak, and designed to mimic the shape of a boat's keel. The end result is as if the raw bar was always there.
New York, NY
Located across from Columbia University the restaurant had to appeal to a diverse range of visually charged students. Needing to grab attention and entice excitement for some of the most demanding customers in the world, murals were created to cover all the walls in very bold Anime illustrative styling. Using rich stone tiles, exotic woods and theater projectors as wall sconces, projecting“good luck” symbols onto floating acoustic clouds, the space screams of energy. Lastly along with the new logo, icon symbols were created highlighting all the different restaurant service vehicles.
designed while at MND
From the lit alabaster bar, warm mahogany paneling and tufted upholstered booths to the photo blow-ups of movie stars, the lounge and dining rooms sooth patrons under the the glow of cream and blue pendants hanging from vaulted ceilings. Whether enjoying a chocolate martini or an aged butcher cut chop the designers brought Palm Springs Rat Pack to the Crossgates Mall.
designed while at MND
photos by Warren Jagger Photography
Created as a test in the DC market the Metro Diner prototype was the quick-casual concept for the Silver Diner restaurant brand. Having to meet a specific size, seating count, budget and utilizing a technology driven self-service ordering system the concept still had to provide a full menu for every meal. Designing the custom ordering stations with touch screens, a milkshake station and tower, the iconic open kitchen line, glazed concrete flooring with branded graphics, poster art and custom boomerang wall covering, the team created a diner for the next millennium.
designed while at MND
Legendary Restaurant Brands came to JCG to “break the box” and create a more relevant designs for their concepts to better meet the tastes of a younger, more urban market of customers. In designing the new prototypes [Bennigan's, Bennigan On-The-Fly and Steak&Ale], everything was completely revamped. The JCG team not only created the new building prototypes but also all the new operational layouts, interiors, selected logos and all the branded icon elements. Since their implementation the new prototypes have been a tremendous success worldwide with new locations being built from Dallas to Dubai.
3-D renderings done by outside firm