As part of the Sands Casino, JCG created the name, logo graphics and re-designed the existing bar, buffet and a la carte restaurant. Located in the re-purposed steel forging complex, the design utilized a range of metals as banding between the mix of finish materials. Millwork was layered and offset creating interest to the service line, laser cut light fixtures doubling as signage were hung at varied heights from acoustic panels and beautiful food photography showcased the buffet offerings. To soften the edge, upholstered booths were mixed with warm wood seating and colorful hand painted murals in the WPA style depicting the process of forging steel. Since its opening Steelworks has become the largest grossing concept in our clients inventory of restaurants.