Cortlandt Manor, NY
Established over 40 years ago, At the Reef had become old and outdated. JCG was hired to completely transform the restaurant to attract a new, younger customer. Having to work with the recently completed copper roof, JCG was free to change everything else. First we created the new name based on the address, and started incorporating that into exterior. The exterior was transformed with new colors and finishes as well as adding vertical square tubing in groups of nine which were randomly spaced, giving the exterior a level of playfulness. The interior was transformed creating a new bar and lounge area that opened into the main dining areas. The vaulted ceilings were filled with branded custom "9" lights which hung in clusters in the center, while the perimeter soffit glowed with chrome letters that reflected food and drink offerings.
some photo's by Blueflash Commercial